Gamers are always looking for exciting game titles to explore and explode. They like to play and compete and if it comes in their native language, they are more likely to try it out. With the advent of technology and AI tools, game developers have taken the smart route to streamline the development process and focus on more creative ideas. Undoubtedly, technology has paved the way for faster time-to-market by automating processes. However, making your project accessible to a diverse community of gamers is a daunting challenge. Game localization services can help you globalize your game reach while ensuring translations are up to scratch.
Today, we will discuss compelling reasons you should localize your video game and reach gamers globally.
Market Size: Take Over Global Players
With over 3.2 billion gamers, do you believe everyone can speak or understand a common language i.e. English? Not. Gaming is a widespread market and passionate gamers from around the world participate in gaming events and tournaments. With a lot of interaction happening already, localizing your gaming project is necessary to immerse and engage global players. By translating your gameplay, in-game content, infographics, and visuals, you become able to target the whopping community of 3.2 billion players who wouldn’t be accessible otherwise. This is the primary benefit localization can offer to your gaming project so you can target as many markets as possible.
You Want to Increase Game Downloads
How do game developers increase their app store downloads? Well, there is no secret recipe. You just have to focus on targeting a wider audience and making your project accessible to everyone. It’s not something that you can achieve in a few days. However, you will see positive results that will increase over time. The best way to increase your game’s downloads is to localize it from scratch. For instance, you have to localize your game description, tags, and metas, in addition to just localizing it. In this way, your project becomes more visible as you can utilize SEO strategies to enhance its visibility.
However, many game developers think of localization as a hefty investment. It can be costly but the return on investment is highly impressive. For instance, China, Hong Kong, and some other countries have a huge demand for new and emerging gaming projects. By localizing your project in these languages, you can get access to much wider gaming communities.
Drive More Sales and In-App Purchases
Some games are free to play. However, to have a more immersive experience, players often have to purchase in-game items like game skins, characters, and tools. These paid items allow game developers to earn some money and deliver more value to players. What if a game isn’t localized? Will it be able to record sales at a global level? It will remain restricted to its local community only as players won’t prefer making purchases for a game that they cannot play in their native language. On the other hand, a well-localized video game can capture a global audience and encourage them to perform in-app purchases for better immersion and instant access.
Similarly, a new yet innovative gaming concept has been launched ‘play-to-earn’, allowing players to earn money by playing games. In this concept, they have to purchase digital assets to show their ownership of in-game items and compete with global players. Without purchasing these assets, they cannot enhance their skills and struggle to earn money by conquering new challenges. In such cases, a qualified software localization company can be your gateway to localize your video game to drive more sales.
Make Gamers Feel Valued
Considering the increasing competition in the gaming world, what do you believe is a perfect strategy to surpass competition and capture more audiences? There can be many scenarios but the most suitable approach is to deliver more value to gamers worldwide. Doing this at a global level will require a lot of time and resources. But if you know how to establish a personal connection with them, you can surely do it. Once you have localized your project, you have a gateway to interact with global communities. You can organize campaigns, giveaways, and contests to capture and interact with players in their native language. This will show your commitment to local cultures and make them feel valued.
Make Your Game Stand Out
As every developer is exposed to digital trends, competition in the gaming world is increasing rapidly. They are launching new games that are set to pose more challenges for the entire industry. The best practice is to utilize your creative instinct to create projects that stand out and localize them to appeal internationally. Translation services are capable of preparing localized versions without compromising on the actual themes and context of your project. This will help you sustain the same tone and intent across different languages.
Final Words
Gaming is a widespread industry that is expanding rapidly as developers are focusing on providing more value to players. However, competition in the gaming world is also increasing which warns you to take serious measures to stay afloat and thrive. Localization is the best way to keep your project relevant to a wider audience and overcome local competition. By considering these primary reasons, you should prioritize localization strategies to target and engage global players.
